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Lesson Transcript

Hello, and welcome to the Culture Class - Holidays in Brazil Series at PortuguesePod101.com. In this series, we’re exploring the traditions behind holidays and observances in Brazil. I’m Becky, and you're listening to Season 1, Lesson 18, “Father's Day” or Dia dos Pais in Portuguese.
In this lesson, we'll talk about another date connected to family ties—Father's Day.
You'll find out when and how it is celebrated in Brazil, and what dads' favorite gifts are.
Now, before we get into more detail, I've got a question for you-
Do you know any sayings that mention the three generations of father, son, and grandson?
If you don't already know, you’ll find out a bit later, so keep listening!
Father's Day is celebrated in Brazil on the second Sunday in August. But why was that date chosen?
The date was set by the well-known journalist Roberto Marinho, who wanted to boost his business and consequently his newspaper sales. They say the date was chosen by his advertising consultant, Sylvio Bhering, because August 14 was the feast day of St. Joachim, the patron saint of his family.
Roberto Marinho's plan worked, and the date has since proved very “profitable,” or rentável in Portuguese, for stores. On this day, most children buy a gift for their father, write letters and “Father’s Day cards,” or cartão de dia dos pais in Portuguese, and plan to spend the day in a unique and special way.
Most children search for a present their father will like. Among the most common choices of gift are “clothes,” or roupas in Portuguese, and men's “cologne,” or perfume in Portuguese.
In school, kids usually prepare a gift on the preceding Friday and take it home to give to their dad. Some schools also present special concerts and shows for the fathers.
Then, on the “Sunday,” or domingo in Portuguese, a special lunch is prepared, and the father can take advantage of the day with his family for an outing or whatever other activity he chooses. After all, on that day, everyone wants to please dad!
It’s very common in Brazil for sons to have "Junior," or Júnior in Portuguese, or "Son," Filho in Portuguese, and for grandsons to have "Grandson," or Neto in Portuguese, added to their names as a mark of respect for their father's name.
Now it's time to answer our quiz question-
Do you know a saying that mentions all three generations?
It’s "Dad is rich, son is noble, grandson is poor," or Pai rico, filho nobre, neto pobre in Portuguese. This saying relates to the difficulty of maintaining inheritance, wealth, and success through many generations.
How was this lesson? Did you learn anything interesting?
When is Father's Day in your country?
Leave your comments on the lesson page at PortuguesePod101.com, and we'll see you in the next lesson!

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When is Father's Day in your country?